The Next Step in Allergy-Friendly Dining

Ingredifind is a hospitality-focused platform that helps diners with food allergies eat safely and confidently. Restaurants use the system to manage their menus and ingredient data, while diners can discover trusted venues and see what’s safe for them to eat, instantly.

Problem

Food allergy management in restaurants is often inconsistent and manual. Diners are forced to rely on printed charts or staff knowledge, while restaurants struggle to maintain accurate allergen information across systems and menus.

Ingredifind needed to bridge this gap, giving restaurants a tool to manage allergen data easily, and diners a way to confidently filter menus by their personal dietary needs.

The challenge

Designing a multi-sided platform for both restaurants and diners with very different needs.
Translating complex allergen data into a clear, visual, and human experience.
Ensuring scalability across cuisines, languages, and dietary categories.
Maintaining accuracy and compliance while creating an emotionally reassuring design.
Defining a mobile experience that made allergen-safe dining as simple as checking a map or ordering online.

My role

As Founding Lead Product Designer, I defined the product vision and design strategy end-to-end, from research, user journeys, and prototypes to launch-ready UI and brand execution.

I collaborated directly with the founder, engineers, and partners to create the restaurant CMS, diner mobile app, allergen card experience, and marketing website, while establishing a scalable design system and component library for future growth.

What I delivered

Mobile App for Diners: helping users discover nearby venues and instantly filter menus based on their allergies or preferences.
Mobile App for digital allergen: allowing users to generate and share personalised digital cards with servers when dining out.
CMS Dashboard: redesigned for speed, clarity, and scalability across multiple venues.
Dynamic Allergen Tagging System: visual, icon-based, and built for accuracy and delight.
Menu Builder & Live Preview: empowering restaurants to manage and publish menus confidently.
Design System Foundations: unified color, component, and icon sets across web and mobile.
Brand and Marketing Website: refreshed identity, messaging, and responsive visuals for launch.
AI Menu Scanning Concept: explored OCR to accelerate onboarding for restaurants with large menus.

Visit Ingredifind

Background

Full case study coming soon

Detailing the product strategy, design process, and outcomes behind Ingredifind’s design and launch.

My approach

Key insights

Design system

Shifting culture

Using AI

Impact

More likely for diners to return to a restaurant

5★

Google rating for customer menu experience

10min

Average time saved per table by restaurant servers

Mobile App for Restaurant Discovery

The consumer experience was built around empowerment , giving diners complete control over what’s safe for them to eat.

Your Preferences, Your Control

A simple onboarding flow that allowed users to search without creating a profile, keeping entry friction low.

Each onboarding step was designed to reassure and build trust, using friendly language that felt welcoming, calm, and safe, setting the tone for the experience that followed.

Your Preferences, Your Control

A simple onboarding flow that allowed users to search without creating a profile, keeping entry friction low.

Each onboarding step was designed to reassure and build trust, using friendly language that felt welcoming, calm, and safe, setting the tone for the experience that followed.

Your Preferences, Your Control

A simple onboarding flow that allowed users to search without creating a profile, keeping entry friction low.

Each onboarding step was designed to reassure and build trust, using friendly language that felt welcoming, calm, and safe, setting the tone for the experience that followed.

Once onboarded, users can instantly discover safe restaurants nearby.

A clean, content-first layout that helps users explore trusted venues locally or abroad.

Designed for clarity and pace, with restaurant cards showing cuisine, location, and compatibility at a glance.
Live event banners highlight partnerships and featured launches, adding depth to the browsing experience.

Smart, location-based filters make it easy to toggle between “near you” or “everywhere,” adapting to travellers and locals alike.
Subtle states like “Closing soon” and “Opens again in 3 hours” bring real-world awareness into the experience.

Once onboarded, users can instantly discover safe restaurants nearby.

A clean, content-first layout that helps users explore trusted venues locally or abroad.

Designed for clarity and pace, with restaurant cards showing cuisine, location, and compatibility at a glance.
Live event banners highlight partnerships and featured launches, adding depth to the browsing experience.

Smart, location-based filters make it easy to toggle between “near you” or “everywhere,” adapting to travellers and locals alike.
Subtle states like “Closing soon” and “Opens again in 3 hours” bring real-world awareness into the experience.

Once onboarded, users can instantly discover safe restaurants nearby.

A clean, content-first layout that helps users explore trusted venues locally or abroad.

Designed for clarity and pace, with restaurant cards showing cuisine, location, and compatibility at a glance.
Live event banners highlight partnerships and featured launches, adding depth to the browsing experience.

Smart, location-based filters make it easy to toggle between “near you” or “everywhere,” adapting to travellers and locals alike.
Subtle states like “Closing soon” and “Opens again in 3 hours” bring real-world awareness into the experience.

Clear, data-driven design that turns complex allergen info into confidence.

Each restaurant page shows a simple compatibility score, explaining how well its dishes align with a user’s preferences.

Colour-coded breakdowns visualise allergen presence, foods to avoid, and matching dishes in one view.
A single, primary action — “View menu” — keeps the next step obvious and intuitive.

Clear, data-driven design that turns complex allergen info into confidence.

Each restaurant page shows a simple compatibility score, explaining how well its dishes align with a user’s preferences.

Colour-coded breakdowns visualise allergen presence, foods to avoid, and matching dishes in one view.
A single, primary action — “View menu” — keeps the next step obvious and intuitive.

Clear, data-driven design that turns complex allergen info into confidence.

Each restaurant page shows a simple compatibility score, explaining how well its dishes align with a user’s preferences.

Colour-coded breakdowns visualise allergen presence, foods to avoid, and matching dishes in one view.
A single, primary action — “View menu” — keeps the next step obvious and intuitive.

Mobile App for Allergy Management

Turned allergy management into a simple, confident, and shareable experience, giving diners control and peace of mind when eating out.

A clear, confidence-building feature that helps diners share their allergies safely and effortlessly.

The profile view gives each user a simple, reassuring overview of their allergies and dietary preferences.
Designed to work both with and without a card created, encouraging setup through gentle guidance, not pressure.

The allergen card itself presents information in a clean, visual hierarchy with colour-coded states (red for allergens, green for safe preferences).
Every element is intentional, from the calm tone of copy to the visual weight of icons, creating an experience that feels personal, trustworthy, and human.

The Allergen Card turned a complex safety concern into a simple, empowering daily tool.

It can help diners communicate their needs clearly while building trust between guests and restaurants. It redefined food allergy management from a point of anxiety to a moment of confidence and control.

Protected Content

Please enter the password to access this page